Asriel Food Services Pvt Ltd

Asriel Marketing Bought over the nostalgic Chariot brand which was established in 1986, and was among the most preferred QSR brands in the 1990’s. Asriel Marketing revived a loss by upgrading the nostalgic brand and later positioned it as one of the most appreciated turn-around brands in 2020. We all have a stake in sweets, both for the fundamental needs it serves and for the enjoyment it brings us. The profound role dairy food plays in unlocking the taste buds of people is the central premise behind our parent company, Asriel Marketing. At Chariot, we believe this requires a reinvention of our relationship with dairy food. In fact, we’d go so far as to call it a dairy revolution—one for greater well-being—which we are eager and ready to boldly lead, together with consumers, suppliers, and farmers, to design, produce, market, and consume food in new, healthier, and more sustainable ways. Through this, we are delivering on our mission to “Feed The Customers What You Would Feed your children.”